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Orangetheory Fitness (OTF) is a boutique fitness studio franchise. Since its founding in 2010, the chain has expanded, surpassing $1 billion in systemwide sales in 2018. As of 2020, the chain has over one million members.
At Orangetheory Fitness, we set both our members and franchise partners up for success. Our workout is scientifically proven to produce results, and our tried-and-true development track record is evidence of an effective franchise formula. With nearly one million members and over 1400 fitness studios around the globe, we’re just getting started in our mission to bring More Life to more people.
Orangetheory is a heart-rate based HIIT total-body group workout that combines science, coaching and technology to guarantee maximum results from the inside out. It’s designed to charge your metabolism for MORE caloric afterburn, MORE results, and MORE confidence, all to deliver you MORE LIFE. Orangetheory is more than a gym because the work you do here in our studio will make all the difference out there in your world.
If the Franchise Agreement relates to their first studio, the franchisor will provide an initial training program on the operation of a studio for all owners who sign the agreement (including the managing owner, who must be a signatory on the agreement). The current initial training program lasts four days and is presently conducted at the franchisor’s headquarters in Boca Raton, Florida, though some may be provided electronically. The franchisor or an area representative will also provide Studio Launch Training, which includes sales and operations training and OTFit certification training, at no charge for up to eight fitness coaches and four sales associates. If it is their first studio, franchisees, along with all owners and employees of their studio, must successfully complete the initial Presales Training Program to the franchisor’s satisfaction before the studio begins selling memberships in presales.